The steep discounts being offered by Cheung Kong (Holdings) for its residential project in Tin Shui Wai have generated a strong response as the company gambles the tactic will allow it to launch another upcoming project at higher prices.

A Cheung Kong spokesman said more than 600 units at Central Park Towers II had been sold four hours after the sale began.

Given the low prices, the market had widely expected all 1,068 units at the project would be cleared on the first sale day. Before the official sale, about 3,000 prospective buyers made pre-orders for the project, with some reserving for five or six units each.

South China Morning Post