Sanguine Hospitality to create 285-bed Birmingham hotel

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Sanguine Hospitality has announced it will make a £30m investment to transform a derelict Birmingham landmark into a 285-bed hotel.

Cumberland House on Broad Street will be opened by summer 2012 as a new Hampton by Hilton hotel following an 18-month refurbishment programme.

The hotel will be operated by Sanguine Hospitality, and comes a week after the company announced plans for a £10m hotel, restaurant and luxury health club and spa at The Cube, also in Birmingham. Marco Pierre White’s Steakhouse Bar and Grill will occupy the 25th floor of the city centre building.

The move expands the group’s portfolio to eight properties following its launch in 2006.

The development follows a government-backed Business Premises Renovation Allowance (BPRA) scheme founded by Downing Corporate Finance and Office Villages Ltd. 

Nick Taplin, managing director of Sanguine Hospitality, said: “With the Hampton by Hilton we plan to bring style and value to the hotel market in Birmingham. The city is already buzzing with plans of new investment, new businesses and job creation thanks to the recently launched Big City Plan. We intend to be at the heart of this exciting phase in Birmingham’s future by redeveloping this key site on Broad Street.

“Cumberland House will undergo a complete transformation which will bring a freshness to the city’s hotel market as we look to attract visitors from across the UK and Europe.”

Sanguine Hospitality recently announced plans for a 160-bedroom Hampton by Hilton hotel development at Exeter International Airport.


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