South African diamond retailer makes UK debut

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South Africa’s leading diamond jewellery retailer has agreed a deal to open its debut UK store at Westfield Stratford.

Browns The Diamond Store, which focuses on jewellery featuring diamonds from 1/2ct to 5cts in weight, will open its first store on the ground floor of the east London shopping centre.

Most of the retailer’s diamond jewellery is made with white diamonds although it does keep a small selection of natural colour diamonds including, yellow, cognac and pink. 

The deal comes after Swarovski’s latest brand Cadenza has agreed to open its first store at the first floor of the mall, while US bridal wear retailer David’s Bridal will open its first UK shop on The Street.

Myf Ryan, Westfield’s general manager for marketing in the UK, said: “To have such successful UK and international brands open at Westfield Stratford City provides an even more vibrant and comprehensive retail mix  for our new and existing shoppers to enjoy and  also provides the ideal environment for international retailers seeking to enter the capital.”

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