So why the name? Was it about trying to confer a sense of heritage? Clifford laughs.

“When Grant and I were thinking about what to call the company, we thought it would be good if we named it after a street,” he says. “So, I opened up the A-Z, picked up a pen and dropped it. It landed on Great Marlborough Street.”

It may have been chance, but the name is eminently suitable given that many of the London developer’s projects involve historic buildings.