But his ambitions do not end there. By 2022, he plans to open a further 10.

So why, after his last venture, FishWorks, went badly wrong due to over-expansion, has Tonks decided to embark on a programme of new openings for a second time? And what are his requirements? Tonks has his upbringing in Weston-super-Mare to thank for his passion for seafood. “I’d go fishing as a young boy and I spent a lot of time with my grandmother – she was a fabulous cook and we’d peel prawns and dress crabs together. That’s where I got my love for it,” he says.

Although he didn’t know it at the time, he was to make a career out of seafood, albeit via a stretch as an accountant – another string to his bow that was to prove useful when he turned to running a business.

It was the realisation that the way seafood was done in the UK left a lot to be desired that led him to consider a career move.