Restaurateur Mitch Tonks has opened five Rockfish seafood restaurants over the past eight years. He tells why he now plans to scale up the business.
But his ambitions do not end there. By 2022, he plans to open a further 10.
So why, after his last venture, FishWorks, went badly wrong due to over-expansion, has Tonks decided to embark on a programme of new openings for a second time? And what are his requirements? Tonks has his upbringing in Weston-super-Mare to thank for his passion for seafood. “I’d go fishing as a young boy and I spent a lot of time with my grandmother – she was a fabulous cook and we’d peel prawns and dress crabs together. That’s where I got my love for it,” he says.
Although he didn’t know it at the time, he was to make a career out of seafood, albeit via a stretch as an accountant – another string to his bow that was to prove useful when he turned to running a business.
It was the realisation that the way seafood was done in the UK left a lot to be desired that led him to consider a career move.
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