Retailers must learn to lure ‘the grey pound’

Grey pound illustration

As Mia Hunt highlights, Generation Zs’ and Baby Boomers’ differing life experiences and influences have formed their attitudes and outlooks on life. But we are all looking for the same thing from a retail experience. Just that - an experience.

This is premium content

You must be logged in to view premium stories.

Gated access promo

Subscribe for full access

Take out a print and online or online only subscription and you will get immediate access to:

  • Breaking industry news as it happens
  • Expert analysis and comment from industry leaders
  • Unlimited access to all stories, including premium content
  • Full access to all our online archive

To get access to premium content subscribe today

Alternatively REGISTER for a free trial to access up to 4 articles and sign up for email alerts

If you are already a registered user or a subscriber you can SIGN IN now