Today we have more choice than ever before: what we buy and how we buy it; what news we hear and how we receive it; what we watch on television and how we watch it; and where and how we work.
In any industry, a deep understanding of what your customers want is increasingly important, as is a readiness to adapt to their changing needs. Investment in research and data has become a huge part of how businesses stay ahead of the curve.
At British Land, we focus on creating ‘Places People Prefer’: quality retail and office space in the right locations, for occupiers who want to stay ahead of the curve by offering the best for their employees and customers. A huge part of this is investing in research and data, allowing us to evolve, design and position our assets to reflect changing occupier and consumer requirements.
Wellbeing is steadily rising up the agenda for the modern office worker with office space, amenities, location and connectivity a deciding factor when that top candidate accepts a job offer - or rejects it.
A great example of where we are applying this knowledge is at Broadgate where, following the completion of 5 Broadgate and UBS’s move into its new home, we and our joint venture partner GIC have a fantastic opportunity to broaden the campus’s appeal as a vibrant, mixed-use central London destination.
Our immediate focus is on our 100 Liverpool Street development, delivering a building that meets the current and future needs of the modern worker and that will help Broadgate attract a range of occupiers, workers and visitors.
100 Liverpool Street has been designed with customers’ requirements firmly in mind, using our understanding of how the world of work is evolving and what the best space of the future will look like. We deliver a flexible canvas to meet a range of occupier needs.
In this industry, specifications have to be of the highest level to attract discerning occupiers, so we are targeting Gold Level WELL accreditation, Platinum Wired Score and BREEAM Excellent certifications for the building.
And it’s not just a building for office occupiers. 100 Liverpool Street will be truly mixed use with 90,000 sq ft of retail and food and beverage over three levels, building on the success of Broadgate Circle.
We know businesses and their employees like space in first-rate locations with excellent connectivity, high-quality amenities and exceptional environments. 100 Liverpool Street’s location and connectivity are strong draws for potential occupiers we are talking to - at the gateway to Broadgate with excellent tube and rail connections and a Crossrail entrance right by the front door.
Our campus approach means we can curate, manage and control the spaces around our buildings and we are improving Broadgate’s external spaces with new landscaping and seating as well as cafés, artisan markets, street food and live music.
For many years, Broadgate set the bar in meeting occupier needs and adapting to changing workplace trends. As we look forward, we see huge opportunities to take Broadgate through the next stage of its evolution, reinforcing its appeal as a place to work, shop, socialise or visit. 100 Liverpool Street marks the next chapter in its story.