Retailers need smarter sales strategy than Black Friday

2017-12-14T05:15:00

Source: Shutterstock / Milleflore Images

The UK latched on to Black Friday in 2010 when Amazon started offering Brits online discounts and it wasn’t until 2013 that physical stores jumped on the bandwagon when Asda, owned by US retailer Walmart, ran a campaign promising huge markdowns on electrical goods.

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