Retailers need smarter sales strategy than Black Friday

Black Friday sale

The UK latched on to Black Friday in 2010 when Amazon started offering Brits online discounts and it wasn’t until 2013 that physical stores jumped on the bandwagon when Asda, owned by US retailer Walmart, ran a campaign promising huge markdowns on electrical goods.

This content is only available to registered users

You must be logged in to continue

Gated access promo

Would you like to read more?

Register for free to finish this article

Registration includes the following benefits:

  • Access up to four FREE articles per month
  • Breaking news, comment and analysis from industry experts as it happens
  • Choose from our portfolio of email newsletters

To access this article REGISTER NOW

Four articles not enough? SUBSCRIBE for unlimited access to over 100 weekly articles and our comprehensive archive. For as little as £5 per week.

Registered users and subscribers SIGN IN here to continue