Persimmon sales drop as it targets customer service improvements

A row of three semi-detached houses in Fleetwood Harbour Village

Persimmon, the UK’s largest housebuilder, has revealed a fall in its order book following moves to improve customer service.

In a trading update ahead of its annual general meeting today, the group said its total forward sales revenue, including legal completion since the beginning of the year, was £2.7bn, compared to £2.8bn this time last year. The group also reduced it sales outlets, from 375 to 350, and the weekly private sales rate per site was 5% down.

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