Sales at Persimmon ‘fall off a cliff’ as it warns of tough 2023

Persimmon show home Hampton Park W Sussex 2019 shutterstock_1508027657 AVM Images

Persimmon has revealed that forward sales have fallen by more than a third as customers defer major purchase decisions amid the cost-of-living crisis.

The housebuilding giant also warned that the weaker economy would have an adverse impact on the outlook for 2023.

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