By Ellen Bennett, Ellen Bennett12 November 2004
Prudential and Land Securities have taken adverts (below right) promoting their property expertise. But will the rest of the industry follow suit? With REITs on the horizon, Property Week has commissioned advertising consultant Wordsearch to create mock ‘ads’ to show how property companies might sell themselves as household names. We ...
You must be logged in to view premium stories.
Take out a print and online or online only subscription and you will get immediate access to:
To get access to premium content subscribe today
Alternatively REGISTER for a free trial to access up to 4 articles and sign up for email alerts