Going public

Wordsearch says: "We've concentrated on Hammerson's retail property... as it is more easily recognised by the general public"

Prudential and Land Securities have taken adverts (below right) promoting their property expertise. But will the rest of the industry follow suit? With REITs on the horizon, Property Week has commissioned advertising consultant Wordsearch to create mock ‘ads’ to show how property companies might sell themselves as household names. We ...

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