Insight

Getting the culture right is an art

By Hala El Akl 2019-12-12T00:00:00

Arcelor-Mittal Orbit

Source: Shutterstock/Dinko G Kyuchukov

We have all seen cases where an attempt to include culture in a real estate development doesn’t feel right: where a project’s cultural offering looks copied from somewhere else, where it seems to be the result of a box-ticking exercise or where it appears insincere and disingenuous.

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