Since March, many landlords and building owners have looked to market their vacant space via virtual launches. These were an essential marketing tool during lockdown and they still have their place.

Roz Thornton

Roz Thornton

However, nothing can beat physically being on site and seeing a building in real life. Now, the important protocols that need to be addressed are those of social distancing and keeping everyone safe.

We need to consider the route of guided tours, adopting a one-way flow to remove potential congestion. Providing floor signage to help with the movement around the building is key. We use door stops and lift monitors to ensure that as many multi-touch points are removed as possible.

Communication with managing agents ensures thorough cleaning prior to the launch along with having a cleaner onsite throughout, with regular replenishing of soap for frequent hand-washing.

Our RSVP process allows us to monitor the number of people within the building at any one time, as agents have convenient allocated times to arrive. Prior to the event, all confirmed guests receive reminders about not attending if they have been abroad or have symptoms, and also where to access car parking to avoid travelling to the building on crowded public transport.


Once on site, temperature checks are taken and registration allows us to track and trace. We provide masks for walking around the building and tours follow the rule of six, with groups being kept socially distant.

Our catering is Covid-compliant. We no longer have buffets; instead, food is served to guests either at their table or from behind screens.

Over the past few months, the reaction has been incredible at the onsite launches we have managed. These launches are no longer the routine experience they once may have felt like, but are now something to look forward to.

Business events such as building launches should still go ahead. These can be run in a Covid-secure way and their importance within the property business is crucial.

Roz Thornton is managing director of Star Events