Jonny Rosenblatt, co-founder of Spacemade, on how he got started in property. He also shares some cultural recommendations, the celebrity he would most like to meet and his number-one travel destination.

Jonny Rosenblatt

Jonny Rosenblatt

How did you join the property industry?

I was lucky early on in my career to meet a very entrepreneurial property guy, Richard Hatter, who was looking for a junior ‘doer’ in his office. He took me under his wing and gave me a fantastic education in the real estate industry.

What does your job entail?

Last year, Dan Silverman and I launched Spacemade, a rapidly growing unique network of flexible workspaces across the UK. We work with building owners to individually design new flexible workspaces, each with their own dedicated brand, all operated by Spacemade’s team and infrastructure, joining our network of spaces.

What do you like most about the property industry?

It is the most brilliant people industry, entirely built on human interaction and relationship building. I love the connections I have built and continue to make. So many industry acquaintances have become very good friends over the years.

And what do you dislike most about it?

The industry is generally very slow to respond to change by comparison with other sectors. However, I think the pandemic has forced many people to rethink things, like adopting tech solutions in a different way, which will be incredibly beneficial in the long term. I also think the industry still has an enormous amount to do in terms of promoting diversity and inclusion.

What do you want to change about the property industry?

No more ‘board up, feet up’. We want to help landlords get closer to the people using their buildings to ensure long-term success.

What barriers or challenges have you overcome?

Having built two businesses in the past decade in the flexible workspace sector, I feel the dial has moved massively in the acceptance of flexible space as an asset class. When I started 10 years ago, I often got a lot of blank looks. It has been a big challenge educating the market but it is now a widely accepted part of the office landscape and will continue to grow.

What are you most proud of in your career?

Launching Spacemade and navigating a year of unprecedented change and challenge while growing our platform and raising £1m.

What do you value in people?

Honesty. It is the only way to build trust and a worthwhile relationship.

What advice would you give someone starting a career in the property industry?

Don’t simply accept what precedes you. Everything can be challenged, and most things can be bettered.