Developers will be asked to come forward to consult on the regeneration of a huge site to the north of Wormwood Scrubs next summer. This will follow the publication of an initial “Opportunity Area Planning Framework”.
Hammersmith and Fulham Council wants developers to submit ideas as an initial step to bring forward the Old Oak Common scheme.
It has already had informal discussions with developers such as Argent.
A 99 acre site around the proposed Old Oak Common “mega-hub” station will form the basis for the framework. Last August, Terry Farrell
& Partners revealed a masterplan for the area, dubbed Park Royal City, which comprises 221m sq ft of office and industrial and 10,000 homes.
Land values are estimated to double from around £700m to £1.4bn once the framework is in place.
The station is scheduled for completion in 2026 and will link the area with High Speed 2 and Crossrail. However, the council wants it to be ready by 2020 to integrate with Crossrail’s 2018 completion, rather than wait until HS2 completes in 2026. Commuters from Old Oak Common will
be able to travel to Birmingham in less than 50 minutes, Canary Wharf in 20 minutes, and Heathrow or central London in 10 minutes.
“We feel very strongly that the area needs to be regenerated as soon as possible,” says Matin Miah, head of area regeneration programmes
at the council. “There is the potential to turn it from one of the most deprived areas of London into something the scale of Canary Wharf.”
The land is owned in part by public sector associated bodies such as Network Rail, Crossrail and the Department for Transport in addition to the world’s largest used car dealership, Cargiant.
Most of the land is outlined for industrial uses, but the new planning framework next year is likely to change this.
“On our doorstep is Park Royal, the largest individual industrial estate in Europe, and we are aware that it is a crucial part of the London economy. It is important that, in regenerating the area, we protect that,” Miah says.
The masterplan is likely to be built over around 30 years, and the project could ultimately come under the auspices of the Mayoral Development Corporation that would be tasked with bringing landowners together to create a cohesive strategy.