Buckets of potential for KFC’s new drive-thrus

KFC 2

KFC’s Chris Holmes tells Nick Hughes about an offsite-manufactured box that could bring finger-licking growth opportunities for the chain

True, the modern KFC boasts an eclectic range of formats including high-street restaurants, food courts and an expanding urban high-street concept, which is positioned to take advantage of grab-and-go city centre culture, but it’s the drive-thru that is still considered KFC’s core asset.

Recently, KFC has unearthed a new way to boost its considerable presence at the roadside. At just 800 sq ft, the latest drive-thru format is KFC’s most compact ever and almost half the size of its current smallest drive-thru.

So what is the thinking behind the small drive thrus and how do they fit into KFC’s wider roadside growth plans?

This content is only available to registered users

You must be logged in to continue

Gated access promo

Would you like to read more?

Register for free to finish this article.

Sign up now for the following benefits:

  • Four FREE articles of your choice per month
  • Breaking news, comment and analysis from industry experts as it happens
  • Choose from our portfolio of email newsletters

To access this article REGISTER NOW

Would you like print copies, app and digital replica access too? SUBSCRIBE for as little as £5 per week.

Registered users and subscribers SIGN IN here to continue