KFC’s Chris Holmes tells Nick Hughes about an offsite-manufactured box that could bring finger-licking growth opportunities for the chain
True, the modern KFC boasts an eclectic range of formats including high-street restaurants, food courts and an expanding urban high-street concept, which is positioned to take advantage of grab-and-go city centre culture, but it’s the drive-thru that is still considered KFC’s core asset.
Recently, KFC has unearthed a new way to boost its considerable presence at the roadside. At just 800 sq ft, the latest drive-thru format is KFC’s most compact ever and almost half the size of its current smallest drive-thru.
So what is the thinking behind the small drive thrus and how do they fit into KFC’s wider roadside growth plans?
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