Lucinda Kelly saw a chance to unite proptech and pop-ups. Her firm, Popertee, is thriving, and she’s resolved to keep it rooted in Ireland.
The company, which was established in 2016, uses artificial intelligence to match pop-up retailers and brands with vacant space so it benefits, as Kelly puts it, from being “wedged between the two fastest-growing markets in the world: experiential marketing and location intelligence”.
Her fledgling business won support early on, securing funding from early-stage investor NDRC as part of its accelerator programme. Since then, it has won a gold medal in the Creative Retail Start-up category at the Bank of Ireland Start-up awards and closed its €0.5m (£0.4m) funding round in record time.
So what’s next for the pop-up proptech company?
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