The company, which was established in 2016, uses artificial intelligence to match pop-up retailers and brands with vacant space so it benefits, as Kelly puts it, from being “wedged between the two fastest-growing markets in the world: experiential marketing and location intelligence”. 

Her fledgling business won support early on, securing funding from early-stage investor NDRC as part of its accelerator programme. Since then, it has won a gold medal in the Creative Retail Start-up category at the Bank of Ireland Start-up awards and closed its €0.5m (£0.4m) funding round in record time. 

So what’s next for the pop-up proptech company?