Upsizing retailers: big is beautiful

Fashion brands are moving into super-sized stores to show off their product range, provide a better experience for shoppers and unlock cost savings. But should landlords respond by scaling up units?

Later this year, Primark will open its biggest-ever store, spread across 160,000 sq ft on the site of the former Pavilions shopping centre in Birmingham.

This is premium content

You must be logged in to view premium stories.

Gated access promo

Subscribe for full access

Take out a print and online or online only subscription and you will get immediate access to:

  • Breaking industry news as it happens
  • Expert analysis and comment from industry leaders
  • Unlimited access to all stories, including premium content
  • Full access to all our online archive

To get access to premium content subscribe today

Alternatively REGISTER for a free trial to access up to 4 articles and sign up for email alerts

If you are already a registered user or a subscriber you can SIGN IN now