I nearly choke on my banana and cinnamon porridge when I read that M&C Saatchi PR has changed its name to M&C Saatchi Public Relations, saying “the abbreviation of the discipline to PR has caused it to lose its original meaning”. What nonsense.

Spin class

There is, however, one PR agency stunt I approve of. Radioactive PR has been in The Guardian and on The One Show this month for its decision to move to a four-day week (and pay staff for five). Time to update my CV (or should that be curriculum vitae, as the abbreviation has caused it to lose its original meaning?).

At the top of my to-do list are two RFPs (requests for proposals) – one from a fleet-of-foot, entrepreneurial team that wants to list a company that would convert redundant office space into boutique hotels; the other from an established retail property owner that is swimming against the tide. Both are good opportunities. “Charlotte,” I call out to the newest member of our team. “Could you get out the template presentations for the ‘preparing-to list’ and the ‘facing deep challenges’ companies?”

A call comes from a client facing a Nimby revolt at his proposed student accommodation scheme. The locals don’t appear to agree that the development would provide “much-needed high-quality accommodation” for the leaders of tomorrow. All they can see is noise, drunkenness and their gardens getting peed on.

Now to take advantage of my favourite annual PR stunt: Black Friday. I head to AllSaints for an edgy leather jacket.