Well, that’s our run of post-lockdown luck over then. Up till last Friday, Sophie and I had not lost a single client or had any of them ask for a fee holiday. Then our biggest client went and sacked us.
Being ditched is rarely a good thing and certainly not in this case when it’s because we’ve done too good a job. It happens so often: you get far better real estate coverage than a company deserves and the client starts believing his own hype and winds up thinking the FT, Bloomberg or Investors Chronicle should be writing about him. When that inevitably doesn’t happen, the PR firm gets sacked and replaced by one that promises to fulfil the client’s media fantasies. Plus ça change, as they say.
“In better news,” I email Soph, “a flex office provider called Spacemade found that 43% of people want to spend at least some time in a local office. That’s got to be good news for Divoc, surely?”
“Too right. They’ve got one building in Camden and no money to expand,” she replies. “Yes, but the Camden launch press release I’m drafting will say they have a strong pipeline of deals and plan to open 10 offices in the next 12 months worth £500m,” I write.
“Hen, you give bullshit a bad name!”