The battered shares of home builder Beazer Homes USA Inc. got a wild jolt on Thursday.

Beazer's shares soared nearly 65% to 48 cents, apparently driven by one sentence buried in the fourth paragraph of a press release detailing the results of a recent company-wide 'eco-themed sweepstakes.'

According to the press release, the eco-themed promotion led to more than 500 orders for new homes in February alone. That compares to a total of 545 orders for the entire quarter ended 31 Dec.

Wall Street Journal