Southwark Council has granted planning consent for the Beetham Organisation’s Jumeirah mixed-use tower on Blackfriars Road on London’s South Bank.

The scheme by the Liverpool-based developer comprises a 52-storey tower with 64 flats and a 261-room hotel to be run by Jumeirah Hotels. There will also be a six-storey affordable housing block on the adjacent Rennie Street.

Beetham bought the site from Sainsburys for £50m.

It has had to make a number of revisions to the original plans which were for a 68-storey skyscraper but were criticized by the Commission for Architecture and the Built Environment. The permission is still subject to a section 106 agreement and has to be referred to the London Mayor and the Government Office for London. Westminster City Council and English Heritage have lodged objections to the scheme.

Hugh Frost, chairman of Beetham Organization, said: 'The creation of One Blackfriars Road has been successfully recognised by the council as part of a larger regeneration scheme to boost the capital’s tourism in the run up to the 2012 Olympics. We see the tower standing as a new landmark for London and prime symbol of London’s maturing skyline set to attract more visitors to the South Bank area.'

The development is expected to complete in 2012 while the hotel is expected to be open for the Olympic Games.