Bing lands in Mayfair for debut UK store

Anine Bing

Royal London Mutual Insurance Society has secured US fashion brand Anine Bing to take its first-ever UK store at 3 Grosvenor Street in Mayfair, London.

The retailer, founded by Danish model Bing, has agreed a new 10-year lease on a former Starbucks store which spans 1,337 sq ft across ground floor and basement. The store is prominently located at the corner of Grosvenor Street and Avery Row, close to the new Crossrail station and fellow luxury brands Jigsaw, Agent Provocateur, Apostrophe and Mulberry.

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