Bluewater campaign makes a splash

Retail specialists from seven countries served on the Jean-Louis Solal awards jury, which calculated that the marketing of ‘the Bluewater vision’ had generated radio, television and press publicity worth £2m. The jurors said that the campaign was ‘a Benchmark for future branding programmes.’ Developers from seven European countries submitted 35 ...

This is premium content

You must be logged in to view premium stories.

Gated access promo

Subscribe for full access

Take out a print and online or online only subscription and you will get immediate access to:

  • Breaking industry news as it happens
  • Expert analysis and comment from industry leaders
  • Unlimited access to all stories, including premium content
  • Full access to all our online archive

To get access to premium content subscribe today

Alternatively REGISTER for a free trial to access up to 4 articles and sign up for email alerts

If you are already a registered user or a subscriber you can SIGN IN now