Britons are doing without expensive bubble baths, body moisturisers and upmarket cleaning products as they shift into thrifty mode, according to Britain’s leading consumer goods maker.

Unilever has detected the change in customer behaviour in all manner of ways, from people taking fewer luxury baths to making more home made soups and risottos as the recession deepens.

Matt Close, vice-president of marketing in home and personal care, said the company was selling less bubble bath and more shower gel as people forgo filling up the tub in favour of brisker, cheaper showers.

The consumer goods company, whose products can be found in 99.4% of British homes, said sales of Knorr stock cubes were growing 'double-digits' as more people chose to cook from scratch.

Financial Times