Birmingham City Council has set up a partnership with major developers active in the city, from Argent to Miller, to promote the ‘Westside’ area.

The area covers from New Street station through to Five Ways and Edgbaston, and includes major developments such as Paradise Circus, Brindleyplace and The Mailbox, as well as future regeneration projects such as the new Birmingham library.

The Westside partnership has produced a brochure to promote the area to attract funders and commercial occupiers. The area is part of the Big City Plan and could host up to £2.6bn of future development projects.

Gary Taylor, joint managing director of Argent (UK Developments) said: ‘At this early stage, the level of commitment and support we have seen for Westside has resulted in many of the city’s most high profile ambassadors confirming their involvement in the partnership. And with challenging economic conditions, it makes even more sense for the development community to work closely together and to stand united in promoting the city.’

Councillor Neville Summerfield, cabinet member for regeneration, said: 'Westside is an incredibly important initiative for many reasons, not least because it demonstrates the development community’s collective drive to be mobilised around a shared aim – to create a considerable force that can effectively promote this area of the city centre.’

The partners in Westside include:

· Argent

· Birmingham City Council

· Birmingham Development Company

· Calthorpe

· Crest Nicholson

· Dandara

· Miller Developments

· Richardsons

· Fordgate

· BPG Urban/ LaSalle Investment Management/Mars Pension Fund

· Regal

· Targetfollow