Small Chinese developer SPG Land (Holdings) has diversified from being a purely residential developer into a builder of projects that include hotels, shopping centres and office blocks in a bid to survive in a highly competitive market.

While conceding that the company cannot bid against big-money players in the market, SPG Land says it is able to use its expertise in planning and design to secure high-value development sites.

Five years ago, the company teamed up with Hongkong and Shanghai Hotels to secure a prime site on the Bund in Shanghai, where the Shanghai Peninsula project is now under construction.

South China Morning Post