DaimlerChrysler’s troubled US division hopes to improve its fortunes with a plan to double sales outside its domestic market. Financial Times
Chrysler said yesterday that it wanted to add around 100 new sales outlets in established markets, such as western Europe, over the next two years. At the same time it would seek to expand its presence in markets such as Russia and China. It currently has about 1,400 sales outlets outside North America.
Chrysler sold just under 207,000 vehicles outside North America last year, less than 8% of total sales. It now aims to double that to about 400,000 within five years.