Datscha’s owner invests in shopping mall AI start-up

Joyeeta das (gyana founder) and mark bruno (datscha uk md)

Datscha’s parent company Stronghold Invest has invested in a British AI start-up that allows users to track, predict and analyse consumers’ movements and interactions in city centres and shopping malls.

The online search tool’s owner, Urban Edenström, has invested £750,000 in Gyana, which it said would give Datscha users access to “fourth-generation” real-time data.

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