East goes south as administrators fail to find buyer

East fashion

East has become the latest high street retailer to announce store closures after administrators revealed they have failed to find a buyer for the chain.

Administrators at FRP Advisory said that they had been unable to find a buyer for the business and East is now due to cease trading on 4 May. 

Having filed for administration in January, the fashion train continue to trade to maximise stock value and brand reputation. One lease on a store in Reigate was sold in March for £75,000 and now another 12 stores are to close as the leases are transferred to other parties.

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