European Retailer of the Year: H&M

Swede shops: H&M is taking on Asia with its winning ‘high fashion at low prices’ formula

When H&M opened its first store in Hong Kong in March 2007, people queued for two days ahead of the doors opening.

This is premium content

You must be logged in to view premium stories.

Gated access promo

Subscribe for full access

Take out a print and online or online only subscription and you will get immediate access to:

  • Breaking industry news as it happens
  • Expert analysis and comment from industry leaders
  • Unlimited access to all stories, including premium content
  • Full access to all our online archive

To get access to premium content subscribe today

Alternatively REGISTER for a free trial to access up to 4 articles and sign up for email alerts

If you are already a registered user or a subscriber you can SIGN IN now