London-based firm Bond has launched a first $5m(£3.75m) digital equity offering enabling institutional investors to buy property bonds and real estate on the blockchain. 


The Bond portfolio will comprise of various assets, including 30% by traditional property bonds and real estate, such as property bond Blackmore, investment firm Marcello Group and developers Nova Prime. The rest will be shared among peer-to-peer Bitcoin lending (30%), the Billion Hero Campaign (30%) and alternative cryptocurrencies (10%).

Each Bond Unit, which digitally represents an equity share of Bond’s portfolio, will be issued on the Bitshares Blockchain and traded via Bitshares decentralised exchange.

Founder and CEO of Bond, Robert Edwards, said: “By offering traditional asset-backed securities in a, transparent, blockchain-based digital environment, Bond’s mission is to unify the reduced risk of the old with the possibilities and potential of the new.

“Bond is not about getting rich quick – it is about sensible, reduced risk investment that, through the blockchain, will securely profit from the growth of the property and crypto markets in the years to come.”

An initial 5,000,000 Bond Units have been made available for pre-sale purchase, at an initial price of $1 per unit, with the minimum contribution level $500.