Frogmore and Land Securities have won planning permission for a retail redevelopment at the east end of London’s Oxford Street.
Westminster City Council gave the go-ahead for the blocks at junction of Tottenham Court Road to be redeveloped last week.
The joint venture will improve 14-30 Oxford Street and 2-3 Tottenham Court Road to create 134,500 sq ft of retail space with modern facades.
The plans will add 5,300 sq ft of retail to the block, part of which used to be let to music retailer Zavvi, which went into administration in December, and is now let on a temporary lease Hyper Hyper. It will also regenerate a site behind the Oxford Street frontage which has lain vacant since a Second World War bomb demolished the existing building.
It will also include a new entrance to the language school located in the block.
Councillor Alastair Moss, chairman of the planning and city development committee, said: ‘The West End is undergoing a transformation which will ensure its success for generations to come and it is vital that as part of this the admittedly rather 'shabby' eastern end of Oxford Street is also radically improved.
‘We want to make sure that the architecture across Oxford Street reflects the improvements which are already being made to one of the world's most popular shopping streets with a new diagonal crossing at Oxford Circus and the revamped Marble Arch to the west.
‘Our aim is to see the West End transformed and projects like this alongside the Crossrail improvements which will be made in the area should see this entrance to Oxford Street given a much needed lift.’