Fashion retailer G-Star RAW has signed for a flagship store at Sheffield’s Meadowhall shopping centre as part of an expansion plan for the brand that will see its double its store estate to 10 by the end of the year.
The denim-focused fashion brand, which has collaborated with the likes of singer Pharrell Williams and actor Jaden Smith, has signed for a 2,500 sq ft space at Meadowhall for its sixth store in the UK. G-Star RAW’s head of marketing Emma McKeever said the brand plans to open four more stores before the end of the year.
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