Property advertising, the largest advertising spending category in the country, dropped by more than two thirds during the final quarter of last year, according to data collected by the Pan Arab Research Center.

The sharp drop in developer spending from US$80m (Dh293.8m) in October to $25m in December, combined with reduced advertising from the financial sector, helped to pull down total advertising spending growth rates in the last quarter, mirroring a wider trend in the Middle East region.

The National