GVA Grimley has been put in charge of masterplanning the regeneration of 1,483 acres on the north bank of the River Tyne.
The property consultancy has been appointed by the North bank of the Tyne Project board, made up of North Tyneside Council, Newcastle City Council, One Northeast and English Partnership, to lead on the project.
The site stretches from Walker Riverside Industrial Park in Newcastle to the Bull Ring Dock in North Shields.
It is understood that the partnership wants an emphasis on employment based uses.
A survey by consultancy White, Young and Green, has suggested there is significant scope to enhance the area’s maritime related industries.
GVA will also make a recommendation on the future use of the Swan Hunter shipyards site and for the regeneration of Wallsend Town Centre.
A social, economic and environmental study for the area will be produced by GVA over the next six months.
GVA will work with the rest of the masterplanning team, comprising EDAW, Parsons Brinkerhoff, Dutch architects Erick van Egeraat, Lend Lease, Fulcrum Consulting and Kevin Murray Associates, on the scheme.