HMV chief executive, Simon Fox, said that the UK's CD market was set to decline by around 10% this year, he still expected improved performance from his stores with a new format currently being trialled. The Daily Telegraph. The Times. Financial Times

The store at Merry Hill, near Birmingham, if one of six stores piloting new initiatives including juice bars, interactive hubs for customers to use online social networking sites and download facilities.

If it is as successful the concept could be rolled out in all 220 HMV stores next year.

‘This is not a refit, this is a fundamental rethink of how people should perceive us,’ Fox said yesterday.