It’s all in the name

By Guy Sheppard, Guy Sheppard26 March 1999

The name was arrived at through haphazard juxtaposition of his favourite US city with part of his home address in Kenilworth, Warwickshire. ‘It does not sound like a business that has just started,’ says Smith. ‘I think it conveys a sort of strong, professional image. Charles Smith Associates does not ...

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