It’s all in the name
The name was arrived at through haphazard juxtaposition of his favourite US city with part of his home address in Kenilworth, Warwickshire. ‘It does not sound like a business that has just started,’ says Smith. ‘I think it conveys a sort of strong, professional image. Charles Smith Associates does not ...
This is premium content
You must be logged in to view premium stories.
Subscribe for full access
Take out a print and online or online only subscription and you will get immediate access to:
- Breaking industry news as it happens
- Expert analysis and comment from industry leaders
- Unlimited access to all stories, including premium content
- Full access to all our online archive
To get access to premium content subscribe today
Alternatively REGISTER for a free trial to access up to 4 articles and sign up for email alerts
If you are already a registered user or a subscriber you can SIGN IN now