Land Securities has created a new retail research position and hired former DTZ and Cushman retail expert Rosalind David.

It has created the new position of retail performance analyst. David was formerly head of retail research for DTZ and retail research consultant for Cushman & Wakefield.

Ashley Blake, head of retail portfolio management for Land Securities, said: “Turnover sales information is crucial to better understanding our assets and tenants. It is one of our key routes to improving performance and helping our centres flourish. Traditionally it was seen as a way for landlords to push for higher rent at review but as reviews are comparable evidence based, this thinking is outdated. We use our performance data for the benefit of both landlord and tenant.”

Land Securities said that the collection of sales data by landlords is a concept with which UK retailers have historically struggled, despite being common practice in the United States and across Europe.