Liberty, the upmarket department store in London, is to open a small format store in London’s Sloane Street.
It is to open the Liberty of London-branded store next spring in a 1,700 sq ft store on Sloane Street.
The store is part of the department store's plan to raise the profile of its own label product which it sells in the atrium area of the London department store.
The department store reported a pretax loss for the first half of the year of £2.25m, which was in line with expectations due to costs of investment into the store and brand.
It reported an operating loss of £2.15m a drop from £1.6m for the previous six months.
Earlier this year new chief executive, Geoffroy de la Bourdonnaye, formerly with LVMH and Disney, joined the company to replace Iain Renwick.