Mamas & Papas, the baby and toddler brand, has signed up at Liverpool One this week.

It has taken a 6,000 sq ft store over two floors which will open on 17th September.

It said it plans further stores across the UK in response to ‘enhanced consumer demand as the UK birth rate steadily increases.’

Neil Barber, head of retail leasing at Grosvenor, the developer of Liverpool One, said: ‘The decision by Mamas & Papas to choose Liverpool One as one of the first sites for their new store programme is recognition of how Liverpool One attracts the leading luxury lifestyle brands. Mamas & Papas is a welcome addition to South John Street and will be another major footfall driver.’