McDonald’s is to announce today that it is creating 4,000 jobs in its UK operation. The group is one of the winners from the economic downturn because it attracts people who want to eat out without spending too much money, says Steve Easterbrook, chief executive.
McDonald’s is looking to hire the new staff through a marketing campaign that promotes 'McJobs'. It will open 10 new stores this year on top of the 1,200 it has in Britain.
Worries about rising prices and a faltering economy are encouraging people to 'trade down' when eating out.
Financial Times, Daily Telegraph