The Mercers’ Company has secured American sustainable footwear brand Allbirds for a debut UK store at 121-123 Long Acre in Covent Garden.
The 1,600 sq ft Allbirds store on Long Acre will see the brand launch its range of eco-friendly sneakers and casual shoes made from sustainable materials in the UK. Designed in collaboration with Allbirds’s in-house team and XYZ, the new store will feature the brand’s Wool, Tree and Sugar shoes.
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