Coventry City Council has formally signed an agreement at MIPIM with architects the Jerde Partnership to masterplan the city centre.
The city council announced in January that Jerde was the preferred architects to masterplan the £1bn regeneration of Coventry city centre, but the deal was signed, in partnership with property owners Modus, Morley and Coventry Urban Regeneration, in Cannes today.
The masterplan will look at ways of linking the city centre together, encouraging local and individual retailers, as well as possible large scale demolition which will see a major transformation of the central core of the city.
Leader of Coventry City Council, Councillor Ken Taylor, said: 'Jerde was chosen because it brings imagination, flair and individuality to its designs and this is a once in a generation chance to transform our city centre.'
Coventry is currently undergoing a transformation with about £9.3bn of regeneration projects either started or about to begin.
Elsewhere in the city, Stoford Developments has received planning consent for its £45m, 170,000 sq ft building office in Coventry that will house the new headquarters of Severn Trent.
Coventry City Council chose MIPIM to announce its decision for the seven-storey development that will house 1,700 staff.
Designed by Associated Architects, the BREEAM excellent building is located on St John's Street and adjacent to the Coventry ring road. It will be ready for occupation in early 2010.