Genr8 – a joint venture between Chelsfield Partners and former AMEC Developments directors – has been selected as the developer for a 1.2m sq ft regeneration scheme in Stoke-on-Trent.

North Staffordshire Regeneration Partnership and its partners Stoke-on-Trent City Council and Advantage West Midlands selected Genr8 to develop the central business district in the town, above rivals St Modwen and Kier.

John Early, Genr8 chairman and former AMEC Developments chairman, said: ‘We will focus on quality, design excellence and integrating the central business district with the city's other regeneration plans.

'This will ensure that Stoke-on-Trent is well placed to take advantage of the economic recovery as soon as it occurs.’

The scheme includes 1.2m sq ft of office, retail and hotel space. There will be 750,000 sq ft of office space; 60,000 sq ft of retail and leisure; 250 hotel beds; 80 apartments and 230,000 sq ft of public space. The development will be phased between 2010 and 2017.

Mohammed Pervez, Stoke-on-Trent deputy elected mayor, said: ‘The proposed development is of the highest quality and will help to transform both Stoke-on-Trent city centre and the wider North Staffordshire region into a more prosperous and successful place.’

Mick Laverty, chief executive of Advantage West Midlands, said: ‘One of our key roles as a regional development agency is to ensure that major physical developments are kept moving during the economic downturn.

‘The central business district has been one of the highest priorities for Advantage West Midlands' NSRP investment programme.’

Gehl Architects will be the urban designer; RHWL is masterplanner and the first phase architect; Jones Lang LaSalle and Christie & Co will be the agents.