Wm Morrison is taking its vertical business model one step further with plans to farm 700 acres in Scotland.
The supermarket has teamed up with the Scottish Agricultural College to open the Morrisons Farm at Dumfries House in East Ayrshire.
'We are already very close to farmers, but we want to do more. This will give our relationship more depth,' said Marc Bolland, the chief executive of Morrisons.
Both Morrisons and the agricultural college hope that the farm will become a 'centre of excellence', carrying out research and developing best practice for the industry.