Orange, the mobile phone company, is to open more shops as it reveals a shake-up of the business by its new chief executive.

Orange plans to open 60 new stores across the UK – adding to its 338 existing stores.

It also said it will begin to sell more electrical equipment through the stores such as laptops.

Tom Alexander, its new chief executive who joined from Virgin Mobile, plans to revamp stores and improve its customer service operation.

Orange is owned by France Telecom and has around 15.8m customers, making it the third largest mobile phone company in the UK.