Plans unveiled for Europe's tallest observation wheel in Newcastle

The Whey Aye will complement the Tyneside landscape (original photography by Graeme Peacock)

Developers the World Wheel Company have outlined plans to build Europe’s tallest observation wheel on Newcastle Quayside as part of a £100m project.

Standing 140 metres high, the observation wheel, which has been dubbed ‘The Whey Aye’, will be five metres taller than the London Eye. The wheel will also have include the world’s largest LED digital screen at more than 107,000 sq ft.

The proposed wheel is planned to be built at the east end of the Quayside on the location of the former Spillers’ Flour Mill, which was demolished in 2011 and has be vacant since. Alongside the giant wheel, the scheme will also feature bars, restaurants, a family entertainment centre, multi-purpose sports complex, ‘virtual golf’ club and a near 100,000 sq ft vitual reality and technology-led attraction called the Giants of the North Experience.

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