Samsung is to open a “creative and digital playground” within the Kings Cross regeneration scheme after signing a deal with Argent to take a 20,000 sq ft space at Coal Drops Yard.
The project is described as a “showcase space” where consumers will be able to experience devices and services offered by the electronics firm.
Samsung KX LDN will be located at Coal Drops Yard, the Heatherwick Studio-designed retail and leisure district which will be home to 100,000 sq ft of shops and restaurants.
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