Shaftesbury has signed up premium jewellery brand Sacred Gold at 40 Berwick Street in Soho.

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Shaftesbury has signed up premium jewellery brand Sacred Gold at 40 Berwick Street in Soho.

The 700 sq ft store, which is due to open this March, will be the brand’s first stand-alone store and studio in the West End.

“Sacred Gold is an exciting addition to Berwick Street and our growing Soho retail portfolio,” said Samantha Bain-Mollison, head of retail at Shaftesbury. “Customer experience is key – we look for creative brands who offer something different to our visitors and Sacred Gold will be a unique draw to the area.”

Colliers and Hanover Green acted on behalf of Shaftesbury.